WOW24 Podcast on Journey Value
Better CX Doubles Growth: All the research evidence is that companies with a long-term strategic focus on improving CX have double the growth rate of their less visionary competitors.
Businesses run on short-term targets: There is a key gap between the amazing results possible from long-term strategy and how a modern business runs quarter-to-quarter with team goals. This gap often leads to the failure of CX programs..
Journey Management: The gap can be filled with a Journey Management approach - an incremental, step-by-step programs that is customer-centric, journey-centric and highly measurable, allowing short-term result tracking in line with long term business success.