Membership Options

  • Business VIP

    Our membership circle for business leaders (VP and above). Enjoy exclusive access to tools and guidance that provide custom help to drive business value from Journey Management.

    Become a member of a unique peer-to-peer networking community that brings together business leaders, consulting experts and industry thought leaders.

  • Corporate

    The ideal membership option for a business leader and team at a brand or consultancy looking to learn how Journey Management can help drive improved results, and increase customer experience.

    Get your business access to value benchmarking tools, journey libraries, journey management methodologies, networking and collaboration tools, and “ask the expert” guidance.

  • Practitioner

    Membership for the individual looking to increase Journey Management skills and help their company grow and their career progress.

    Gain access to our library of case studies, best practice and ROI frameworks, value benchmarking tools, standards and definitions, and a peer networking community of Journey Management practitioners. We are all in this evolving space together together to learn

  • Founder

    This membership category is only available in 2025 and provides special benefits for those that help support the establishment of our Institute.

    Founding members gain access to all the assets, networking and advice of the Institute as well as contributing at an organizational level towards the strategy and future direction of the Institute.

The Institute for Journey Management is a non-profit organization dedicated to supporting all members of the Journey Management industry - corporates, business professionals, consultants, analysts and technology providers.

Why Join the Institute for Journey Management?

Institute membership provides access to our methodologies for Journey-Led Value Management and opportunities to collaborate with other business leaders and practitioners on how to use journey-centric approaches to improve customer experiences and drive outcomes including ROI.

Learn how to drive improvement in key business metrics such as customer lifetime value, revenue growth and customer retention and loyalty. This space is continually evolving and collective learning is a key focus for the Institute.

Become part of our dynamic community driving the future of Journey Management. The Institute for Journey Management has three primary levels of membership, and a limited quantity of a fourth “Founder” membership that are only available in 2025. Whether you’re looking to improve your business results, expand your knowledge, connect and collaborate with the like-minded individuals, or take the next step in your career, we’re here to support your journey.