Agenda for I4JM London Meeting

Day 1 - June 4th 2025 (3pm to 9pm) - Forrester Conference Location

Intercontinental Hotel Room - Riverview 2&3

  • 3PM: Welcome and update from Ray and Mark

    • Introductions and welcome for all attendees

    • Update on status of Institute - business registration, funding, business plan

  • 3:30PM: Guest Speaker: Journey Visualization and GenAI

  • 4:30PM: Forrester and Conference Team Review

    • Discussions with leading Forrester analysts on CX EMEA, I4JM and collaboration

  • 5:30PM: Consultant/Implementer perspectives

    • Consultants provide hands on view of implementing Journey Management

  • 6:30PM: Social mixer drinks at the Clipper Bar (In the hotel)

  • 7PM: Institute Dinner at the Market Brasserie (In the hotel)

Day 2: June 5th 2025 (8am to 4pm) - Intercontinental Hotel at the O2

Intercontinental Hotel Room - Riverview 8

  • 8AM: Institute Business Plan (Founder Only Session)

    • Presentation of plan and open discussion

    • Agree operating model and board memberships

    • Agree funding and membership actions and milestones

  • 9:30AM: “Voice of the Customer I”

    • Special guest practitioners provide hands on view of Journey Management

  • 10:30AM: Institute Plans for Journey Value Benchmarking

    • Develop plans for value measurement standards, and Institute validated benchmarking

  • 11:15PM: Institute Plans for Awareness and Positioning

    • Agree key positioning tenets and developed market launch plans

  • 12PM: Working Lunch

  • 12:30PM: “Voice of the Customer II”:

    • Special guest practitioners provide hands on view of Journey Management

  • 1:30PM: Institute Plans for Education and Training

    • Agree plans to launch training and certification initiative

  • 2:15PM: Institute Plans for Standards and Definitions

    • Agree plans to finalize and launch standard taxonomy

  • 3PM: Growing Membership: Open Q&A over coffees

    • Exploring sponsorship and funding strategies (e.g., event sponsorships, licensing fees etc).

    • Identifying key channels for marketing and promoting journey-centric CX methodologies.

    • Planning institute research and content (e.g., newsletter, round-tables, annual meeting, report).

      • Atlas of Journeys: Ownership, contributions, rules of the road

      • Benchmarking: Agreeing metrics and process for sharing success stories

      • Certification & training: Establishing learning resources, including playbooks, certifications, and masterclasses.

  • 4PM: Close meeting