Agenda for I4JM London Meeting

Day 1 - June 4th 2025 (3pm to 9pm) - Forrester Conference Location

  • 3PM: Welcome from Ray and Mark

    • Introductions and welcome

    • Introduction from new members

  • 4PM: Activity update and discussion

    • Review major activities since Amsterdam meeting

    • Update on status of Institute - business registration, funding, business plan

  • 5PM: Social mixer

  • 7PM: Institute Dinner

Day 2: June 5th 2025 (9am to 5pm) - Central London Location

  • 9AM: Value Benchmarking project, feedback and discussion

  • 10AM: Awareness and Positioning project, feedback and discussion

  • 11AM: Coffee break

  • 11:30AM: Education and Training project, feedback and discussion

  • 12:30PM: Lunch break

  • 2PM: Standards and Definitions project, feedback and discussion

  • 3PM: Growing Membership: Discussion on Assets, Education, Research, and Market Awareness

    • Atlas of Journeys: Ownership, contributions, rules of the road

    • Benchmarking: Agreeing metrics and process for sharing success stories

    • Certification & training: Establishing learning resources, including playbooks, certifications, and masterclasses.

  • 4PM: Operational and Funding Models, Open Q&A over coffees

    • Establish Operating Model, Advisory Board model and membership

    • Review potential membership tiers and participation models.

    • Exploring sponsorship and funding strategies (e.g., event sponsorships, licensing fees for resources).

    • Planning institute research and publications (e.g., newsletter, round-tables, annual meeting and report?).

    • Identifying key channels for marketing and promoting journey-centric CX methodologies.

  • 5PM: Close meeting